The Brainwashed

This book is sure to become one of the most influential of modern times. Its primary hypothesis is that Homo sapiens sapiens lived from the outset in tribes with tribal elders able to persuade others, and thence succeeding generations, to believe their ridiculous religious notions or to fight misguided wars.

The Agricultural Revolution paved the way for the today’s consumer zombies easily persuaded to overindulge in often unnecessary, if not harmful, products. This has been a disaster which has damaged our environment and ourselves, one result being decreases in our IQ that have been observed throughout the last century.

Chapter 1 discusses the evolution of modern man and thence consumer zombies. The next 3 discuss language and learning, conditioning, memory, attitude formation & measurement, and the contact hypothesis of ethnic conflict.

Following chapters discuss religion, war, art, science, industry, education, politics, business, the media, advertising, and economics, showing that in each of these we are persuaded or ‘brainwashed’ into ‘buying’ some message or product.